While the research on Indigenous entrepreneurship (IE) has gained momentum, Indigenous worldviews, a key construct in understanding the distinctiveness of Indigenous people and their communities, remain underexplored. Drawing on narrative inquiry and graphic elicitation technique, this article examines how Indigenous worldviews shape and are shaped by the entrepreneurial journeys among urban Mapuche entrepreneurs from Chile. By focusing on the relationality embedded within Indigenous worldviews, our findings reveal a dynamic interplay between entrepreneurship and worldviews that are mutually constitutive. Indigenous worldviews are found to propel but sometimes ‘restrain’ venture development. The entrepreneurial journey is found to be a means for revitalizing and strengthening Indigenous worldviews. Essentially, Mapuche entrepreneurs pursue Küme Mongen (or Good-living) through their ventures – a holistic aim of reaching human, ecological and spiritual harmony. Overall, we argue that Indigenous worldviews constitute a powerful lens for rethinking entrepreneurship as a relational and processual endeavour and therefore should be situated at the core of scholarly inquiry. Furthermore, we advance knowledge, theory and understanding of the meaning of entrepreneurship to Indigenous entrepreneurs by connecting it with their worldviews. This also suggests policy implications for further support for Indigenous communities.

Full article available on Taylor & Francis website: https://www.tandfonline.com/doi/full/10.1080/08985626.2025.2597365