social context

Episode 116 – Riccardo Nucci – Influenced by the lives of others: narratives of role modelling throughout the start-up process

This study uses a narrative approach to explore how role modelling unfolds throughout the start-up process. Drawing on the experiences of 25 nascent and novice entrepreneurs, we illustrate how attributes of role models, role modelling outcomes, and related mechanisms change for entrepreneurs over time. Our emerging theoretical model highlights three distinctive role modelling narratives: ‘Taking…

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Episode 87 – Josefina Jonsson – Exploring the social and spatial role of social media for community entrepreneurship

This study explores the dynamics of online community entrepreneurship, using a rural grocery store as a case study. I examine the role of social media in community entrepreneurship, revealing insights into the interplay between social interactions, spatial factors, and the entrepreneurial process. The case account outlines a process where online communities turn ideas into actions…

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