Episode 61 – Patrick Valéau – Commitment-based persistence in the face of venture decline: towards a renewed approach to small business orientation
The development of a nation or a region depends on saving existing businesses as much as on creating new ones. Small business orientation theories suggest that small business owners’ long-term commitment may contribute to the robustness of their venture. Our study further investigates the relationship between small business owners’ affective, continuance and normative commitment and…
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