Episode 59 – Natalia Vershinina & Nichola Phillips – Online communities and entrepreneuring mothers: practices of building, being and belonging

Informed by contributions of Professor Alistair Anderson to the social perspective of entrepreneurship, rooted in social relationships and social capital, this article examines how members of an online community collectively interpret and negotiate the challenges of pursuing entrepreneurship alongside parenthood. This article adopts a multi-staged research design, incorporating netnography, participant observation, and qualitative semi-structured interviews.

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