This paper explores how a future – as something that can only be imagined but can inspire entrepreneurial action – can attract economic capital. We integrate Dor’s (2015) model of language as a communication technology for the instruction of imagination with Bourdieu’s theory of practice to account for how an entrepreneur’s words can hold sway…
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In the field of international entrepreneurship, there are increasing calls for the study of cognition in its social context. In this regard, this article draws on social representations theory to explore and better understand the cognition of entrepreneurs. The objective of the present study is to explore the social representation of legitimacy among different social…
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Identity work, the process through which entrepreneurs create a coherent and distinctive identity for themselves and their businesses, constitutes an important source of legitimacy. Yet while the ongoing social and spatial contexts in which entrepreneurs operate are increasingly viewed as critical contingencies for understanding their identity work, historical context is largely neglected.
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How can cryptocurrency gain legitimacy in the eyes of users? Drawing upon the theories of institutional uncertainty and legitimacy, we propose a process model in which legitimacy for cryptocurrencies acquired at the market level via rhetorical strategies (i.e. evasive action) will reduce uncertainty in the formal institutional environment. This reduction in institutional uncertainty will beget…
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Entrepreneurs’ use of linguistic practices, such as storytelling, in building legitimacy with customers and others is well documented. Yet, not all entrepreneurs may equally use or benefit from such practices in their legitimacy-building efforts.
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