Episode 81 – Farsan Madjdi – Entrepreneurial opportunities as expressions of personal identities: interpretative engagement through personal value structures

Entrepreneurial identities have a significant influence on new venture emergence. Yet, an entrepreneur’s (meaning-constructing) interpretive engagement with situations such as entrepreneurial opportunities remain relatively unexplained. This paper explores how entrepreneurs’ personal identities influence their interpretive engagement with entrepreneurial opportunities. We presented 34 entrepreneurs with three business scenarios and, using verbal protocols and content analysis techniques,…

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