Episode 83 – Catherine Brentnall – Homogenization processes in entrepreneurship education: the case of Junior Achievement

Entrepreneurship Education (EE) programmes world-wide serve a highly standardized menu of activities for student consumption, such as pitching exercises, competitions and mini-companies. This situation has been called the McDonaldization of EE, where standard activities are adopted globally. In this paper we study the influence of Junior Achievement (JA) – the ‘original burger’ – to draw…

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