gender stereotypes

Episode 89 – Francisco Liñan – Gender and sex in starting up: a social stereotype approach

This article analyses the influence of gender stereotypes in entrepreneurship by jointly studying the effect of gender-role orientation (GRO) and sex (women vs. men) on the entrepreneurial intentions (EI) and actions of individuals. Entrepreneurship is associated with the typical male stereotype in most societies, leading to a lower rate of women entrepreneurs. Our model builds…

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