Episode 65 – Simone Schmid – In danger of being left behind? – Media narratives of the digital transformation in the German Mittelstand
Has the Mittelstand lost its charisma? Based on a corpus of newspaper articles, we use a multi-dimensional approach combining content, framing, and metaphor analysis to expose how media report about the digital transformation in the German Mittelstand. In terms of contents, media focus on technical issues, narrowing down the scope of digital transformation. Articles with…
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